THE UNIFORM. The Sneaker Files


From Chanel high-tops gracing the streets of Paris fashion week, to Instagram feeds filled with flat-lays of Nike Airs, the style set have well and truly embraced the sneaker trend with the once humble lace-up now just as common out of the gym as in it. Not just a faddy trend reserved for the flattering filters of social media either, this is a lifestyle choice with everyone from women on the run to working mums opting for the comfort and style of a flat shoe. This month Sand & Smoke has worked with home-grown internationally regarded footwear concept store (read: Shoe Heaven), Level Shoe District to road test their infinite sneaker selection with one of our favourite Dubai sporty residents and see how she can work them to cover all aspects of her life.

Introducing, Josefine Wallstromer. As a Freelance photographer, Club Manager and Coach at one of the coolest new fitness studios to hit Dubai – BARE – sneakers definitely go with the territory, although for Josefine hers have always been more of the performance trainers variety to get her through her sweaty gym sessions. So who better to kick off our exclusive collaboration with Level Shoe District than this Swedish bombshell who makes transitioning her sneakers from day to night look as easy as completing a round of burpees. We spent a day with the 26 year old to get her take on the coolest kicks around.

GYM 1 copy

Leggings / Top: Lululemon

“My gym gear has to be practical, comfortable and functional. I want to be able to push myself 100%. I usually go for simple colors and add some crazy coloured shoes. Nikes are my go-to. Always a perfect combination of functionality and style.”

WORK 2 copy

Skirt / Top: Alice McCall

“During the day I’m always on the go between BARE HQ, meetings or a shoot so my working style has to be transitional. I love that these sneakers are a little bit playful but still look smart enough to take me from the office to a lunch meeting”

OFF DUTY 1 copy

Sweater: Christopher Kane, Jeans: Josefine’s own

“My off-duty look is casual and easy going. I don’t want to have to think about it too much, just go with the flow. Stan Smiths are the perfect off-duty shoes, you get comfort and style without even trying.”

After dark

Dress: Christopher Kane

“When I go out, I like to be classic, but add a little creative edge to my look either with some edgy accessories or statement shoes to add a little ‘punch’ to the look.I would have never thought I could get away with wearing sneakers on a night out, but these are a game changer, so unique.”


Photography by Juliet Dunne ( exclusively for Sand & Smoke X Level

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