Welcome

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Created to celebrate and inspire stylish active living, Sand & Smoke is the ultimate luxe lifestyle destination for modern women who care about style as much as they do about health and wellness.

The Middle East’s first online platform to combine the region’s love of high-end luxury fashion with a fresh, active focus.Take an up close and personal look at some of the region’s (and world’s) most stylish influencers (THE PLAYERS.) who are defining the fashion and wellness scene one Chanel sneaker-clad step at a time. Plus a curated and expert guide to all the hottest fashion (THE UNIFORM.), fitness (THE GAME.), food (THE FUEL.)and travel and wellness trends (THE TIMEOUT.).

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The Team.

Sally Matthews and Ruthie Fischer, Co-Founders of Sand & Smoke.

With over a decade of experience working in the fashion industry, most recently as the Fashion & Beauty Director of Harper’s Bazaar Arabia, I have been fortunate enough to turn my passions into a career. Originally from the UK I have grown-up living an active and healthy lifestyle and through my work and personal life have tried and tested many of the world’s fashion, fitness and food trends. I have also had a chance work with some of the most famous and beautiful bodies in the world, all of which have led me to the conclusion: a healthy body means a healthy mind, (not to mention helping you to look good in all the season’s latest catwalk pieces). Through Sand & Smoke and our expert contributors we now aim to give you an inside glimpse into the lives of the fashionably fit and a chic reference for living a balanced, healthy life. Sally Matthews

RUTHIE PROFILE (3)

Fitness has been a part of my life for as long as I can remember. Growing up on the beaches of Australia gave me a strong affinity with active, outdoor culture and this has remained a passion and priority for me as I’ve travelled and moved through my career. I have worked in luxury fashion marketing for the last 8 years and my love of health and fitness has been matched only by my love of style.  As I have watched the lines between high fashion and active living blur it’s been clear to me that the lifestyle that this represents is a game-changer. For me, the creation of Sand & Smoke is about showcasing this lifestyle in one beautiful online space, in a way that empowers, educates, and most importantly one that becomes a source of inspiration and motivation to the new generation of modern, stylish and active women. Ruthie Fischer

the Contributors.
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Kate Goodwin. Make-Up Artist and Owner of Dubai’s prestigious Illumin8 Media Make-Up Studio

Lynne Whelehan, Nutritionist, exercise aficionado and founder of acclaimed blog Make and Bake from Scratch

Cedric Betis, Personal Trainer and Head of Talise Fitness

Cedric Betis, Personal Trainer and Head of Jumeirah’s Talise Fitness

Gabriele Kurz, Award-winning author and chef, is the Executive Wellbeing Chef at Talise Nutrition. She is also a nutritional advisor and diabetic and obesity consultant.

Gabriele Kurz, Award-winning author and chef, is the Executive Wellbeing Chef at Jumeirah’s Talise Nutrition.

Asma Hilal Lootah. Owner & Founder of The Hundred Wellness Center. Winner of Mohammed Bin Rashid Award 2010, Emirates Woman of The Year 2012.

Asma Hilal Lootah. Owner & Founder of The Hundred Wellness Center. Winner of Mohammed Bin Rashid Award 2010, Emirates Woman of The Year 2012.

Chloe Elgar, Holistic nutritionist, writer, speaker and self-taught food photographer. Creator of Chloe’s Countertop.

Chloe Elgar, Holistic nutritionist, writer, speaker and self-taught food photographer. Creator of Chloe’s Countertop.

Dr Nas Al-Jafari is a Family Medicine Consultant at Intercare Health Center with a focus on lifestyle management and preventative care.

Dr Nas Al-Jafari is a Family Medicine Consultant at Intercare Health Center with a focus on lifestyle management and preventative care.

Adam McCubbin BSc, SN - High Performance Strength Coach  at D5 gymnasium - Lifestyle - Nutrition - Performance. IG: @handsome.hulk

Adam McCubbin BSc, SN – High Performance Strength Coach at D5 gymnasium – Lifestyle – Nutrition – Performance. IG: @handsome.hulk