THE UNIFORM. Style from the sidelines – Daakiya


In a region that seems to have the same pull to Instagram hopefuls as Hollywood does to budding starlets standing out from the social media crowd is no easy feat. Between the perfect filter, the right light, unique tone of voice and of course the perfect outfit, only the strong survive. The competition has created some pretty remarkable creative talent but none have caught our eye as much as Daakiya, aka – Alicia and Mashhad, the Australian and Pakistani duo who are not only surviving, but setting a refreshing new standard with their mastery of the less is more ethos, both in their personal style and sharp tone of voice. It’s not only Dubai they are making their mark on either, the pair’s feeds are filled with everywhere from NYC to Capri, not to mention Sand & Smoke favourite BARE Fitness. Whilst their shoot locations are impressive, it’s their clean, minimalist and uber-cool aesthetic that has sealed their social media cred. Sand & Smoke spent a week living vicariously through their wardrobe and travel diary, and trust us, you will want to take notes.


She wears: Tee, Weekday. Vest, Uniqlo. Shorts, Bassike. Boots,Senso.
He wears: Tank, Standard. Pants. Zara. Boots, Grenson

“The lines between activewear and daytime wear are more blurred than ever. We always find a way to keep active when we are traveling, between discovering new workout trends like Barry’s Bootcamp in NYC or mapping out a walking tour of design spaces and architectural delights in Copenhagen, we rarely come back to Dubai feeling guilty.”


She wears: Skirt, Sir the Label. Tee, Asos, Hat, borrowed from Mashhad’s wardrobe. Platforms, Loeffler Randall.
He wears: Shorts, Theory. Tee, ASOS. Shoes, Android Homme.

“We both enjoy taking risks in our outfits. It’s all about knowing what your strengths and weaknesses are. And, at the end of the day, if it doesn’t work, it doesn’t work; don’t be too hard on yourself, you will find a solution!”


Pants, Weekday. Top, Acne. Shoes, Birkenstocks. Sunglasses,vintage Valentino. Bag Mansur Gavriel.

“If you’re slowly checking off black, white and grey tee’s, then the next staple to add is light blue. A great way to add depth to your usual minimalistic look plus it has plenty of versatility (just like your favourite white tee).”


She wears: Top, The Fifth Label. Skirt, Bassike. Sunglasses, vintage Dunhill. Shoes, Filling Pieces.
He wears: Kint, Balenciaga. Shorts, Balenciaga. Cap, APC. Shoes, Filling Pieces.

“One of our favourite trends that has made a comeback over the last couple of years is the lifestyle sneaker (and we couldn’t be happier). We’re both big fans of Filling Pieces footwear and their unique designs, so much so, that we sport the same white pair.”


She wears: Top, Mothers vintage shirt. Shorts, One Teaspoon. Shoes, Alexander Wang. Bag, Mansur Gavriel.
He wears: Top. Aplace. Pants, Dad’s vintage tailored pants. Shoes. Classic Pakistani kolhapuri’s.

“We’re both suckers for classics. Over the years we have inherited pieces from our parents and still wear them in our everyday outfits. They’re both classics that can be worn both in Summer and in Winter, and dressed up or down, we just re-work them with new season finds.”


She wears: Bomber, Acne. Leggings, Under Armour. Crop, The Upside. Shoes, Nike.
He wears: Tee, Oak NYC. Shorts. Oak NYC. Shoes, Nike.

“Our love for the minimal touches on every part of our lives and that includes when we workout. Not to be confused with our actual workouts which take place at BARE, the home of Dubai’s toughest workout but rather what we wear while we are dripping with sweat.”



Shirt, tailored.  Bomber, David Naman.Pants, Tailored. Shoes, Valentino.

“Mashhad bought this statement bomber in Rome in 2010, when he was on his way to art school in Florence for a year. Since then the bomber jacket has definitely made its way back onto the scene, but it’s the comfort and the structure which are the main selling points, and will make him wear it again and again.”

Picture credit, Daakiya & Josephine Wallstromer.

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